Content strategy      &
Copywriting services :
Turbo-charge your search rankings, conversions & sales!

Get a content strategy that works.

Get your message across every time.

Loud and clear.

You probably have a lot of questions about building an effective content strategy.

Even, maybe, what a content strategy is?

We're here with answers.

What is a content strategy?

A content strategy is a focused and carefully designed set of policies that you define to communicate your message to your customers across all the communication channels that you use - print, web, social media, direct marketing communications, etc.

Why do I need a content strategy?

You need a content strategy to:

  • Define and focus your brand messaging.
  • Ensure the accuracy and timeliness of all the content you publish.
  • Set clear guidelines for how you will produce, manage and publish all your content.
  • Establish who will be responsible for these tasks within your organization.
  • Customize how your message is delivered across the different media you engage with your customers, for maximum effectiveness.
  • Harmonize your message on every medium - website, social media, online advertising, direct marketing communications, radio, TV, etc.
  • Ensure that the messages you send out work to accomplish your business goals.

The goal of all this? No matter the channel, the core of the message stays intact while the delivery gets tailored for that specific channel.

An effective content strategy ensures that all these occur as expected and increases the credibility of your brand.

But what about copywriting?

What exactly is it?

What is copywriting?

Copywriting is all about writing good copy.

The 'copy' of your business is everything that you put out to the world about your business and your products and services.

That includes everything that is on your website, social media, business communications, radio, TV advertising, marketing brochures, etc.

Copywriting is the art of crafting your copy to make sure that your business is viewed favorably and that you successfully persuade your customers to buy your products and services.

Do I need professional copywriting? Can I do this myself?

Writing effective content for the web is completely different from writing for printed materials, like brochures, for example.

Web content must be clear, user-centered, message-focused and contain clear calls to action.

This ensures that your visitors understand what you are saying and are properly primed to take the actions you want them to take once they consume your content.

Your content also must be tailored specifically to your target audience.

The choice of words, language and presentation must be appropriate for the people you are trying to reach.

Additionally, your content must be structured properly and highly optimized for SEO so that search engines can easily return your web pages to people who search for the kind of content you produce.

You may already be skilled at writing effective web copy. If not, a professional copywriting service - like the one we offer - will be critical.

5 important benefits of professional copywriting

Great copywriting will:

  • Keep visitors engaged with your website.
  • Improve your search rankings.
  • Increase your click-through rates.
  • Increase your conversion rates.
  • Increase leads, sales and revenue.

How can I get great content strategy development and copywriting?

Work with us!

When we design your website we take care of these as a natural part of the process.

As we build the infrastructure of your website, we work hard to make sure that it succeeds on all fronts to deliver amazing results.

If you already have an existing website, we start with a content audit & analysis and make recommendations to improve the performance of your content.

Here’s some of what we’ll do for you:

  • A thorough content audit & analysis.
  • Define a powerful content strategy.
  • Deliver first-class copywriting.
  • Create style guides for your business.
Get a FREE consultation now.

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