You probably have a lot of questions about
building an
effective content strategy.
Even, maybe, what a content strategy is?
We're here with answers.
What is a content strategy?
A content strategy is a focused and carefully designed
set of policies that you define to
communicate your message to your customers across all the communication
channels
that
you
use - print, web, social media, direct marketing communications,
etc.
Why do I need a content strategy?
You need a content strategy to:
- Define and focus your brand messaging.
- Ensure the accuracy and timeliness of all the
content you publish.
- Set clear guidelines for how you will produce, manage and publish all your
content.
- Establish who will be responsible for these tasks within your
organization.
- Customize how your message is delivered across the different
media you engage with your
customers, for maximum effectiveness.
- Harmonize your message on every medium - website, social
media,
online advertising, direct marketing communications, radio, TV, etc.
- Ensure that the messages you send out work to accomplish your
business goals.
The goal of all this? No matter the channel, the core of the
message stays intact
while
the delivery
gets
tailored for that specific channel.
An effective content strategy ensures that all these occur as expected and increases
the
credibility of your brand.
But what about copywriting?
What exactly is it?
What is copywriting?
Copywriting is all about writing good copy.
The 'copy' of your business is everything that you
put out
to the world
about your business and your products and services.
That includes everything that is on your website, social media, business
communications, radio, TV advertising, marketing brochures, etc.
Copywriting is the art of crafting your copy to make sure that your business
is viewed favorably and that you successfully persuade your customers to buy
your products and services.
Do I need professional copywriting? Can I do this
myself?
Writing effective content for the web is completely different from writing for
printed
materials, like brochures, for example.
Web content must be clear, user-centered, message-focused and contain
clear calls to
action.
This ensures that your visitors understand what you are saying and are properly
primed
to
take
the actions you want them to take once they consume your content.
Your content also must be tailored specifically to your target audience.
The choice of words, language and presentation must be appropriate for the people
you are
trying
to
reach.
Additionally, your content must be structured properly and highly optimized
for SEO so that
search
engines can easily return your web pages to people who search for the kind of
content you
produce.
You may already be skilled at writing effective web copy. If not, a professional
copywriting
service - like the one we offer - will be critical.
How can I get great content strategy development
and
copywriting?
Work with us!
When we design your website we take care of these as a natural part of the
process.
As we build the infrastructure of your website, we work hard to make sure that it
succeeds
on all fronts to deliver amazing results.
If you already have an existing website, we start with a content audit &
analysis and
make
recommendations to improve the performance of your content.
Here’s some of what we’ll do for you:
- A thorough content audit & analysis.
- Define a powerful content strategy.
- Deliver first-class copywriting.
- Create style guides for your business.
Get a FREE consultation now.
